Influencer Marketing Campaign Insights from the InfluenceKit team
How a DMO Proves Influencer ROI to the Board That Funds It
What actually belongs in a report headed to a tourism board: the one number that survives a budget meeting, and why 'estimated exposure' doesn't cut it.
How to Make Influencer Reports Your Clients Actually Read
Five practical ways to make the client report better, from white-labeling it to leading with one number instead of twelve.
How to Track Instagram Stories for Client Reporting (Before They Vanish)
Instagram Stories delete their own analytics after 24 hours. Which three numbers belong in a client report, how to capture them in time, and how to present them so the client repeats them to their boss.
Stop Clicking Through Dashboards. Just Ask Claude.
InfluenceKit connects directly to Claude, Anthropic's AI assistant. Ask a question in plain English, get an answer pulled straight from your live account data.
Influencer Marketing Isn't Just Social: Tracking Newsletter and Podcast Sponsorships
What tracking a newsletter or podcast sponsorship actually requires, and why most influencer reporting tools only watch Instagram and TikTok.
Measure Influencer Marketing With AI — A New Way to Talk to Your Data
What if you could ask your influencer campaign data a question and get an instant answer? AI-powered measurement is here. See how MCP changes campaign analytics.
How to Calculate Influencer Marketing ROI (With Calculator)
Learn how to calculate influencer marketing ROI with our step-by-step formula and calculator. Includes benchmarks by influencer tier and agency reporting framework.
Instagram Influencer Analytics: What Agencies Actually Need to Track
Instagram influencer analytics for agencies comes down to tracking the metrics that prove campaign value to clients — not the ones that look good in a screenshot. The core metrics are engagement rate, reach, Story completion rate, saves, shares, and conversions.
TikTok vs. Instagram: Where to Invest Your Influencer Marketing Budget
A side-by-side comparison of TikTok and Instagram for influencer marketing — engagement rates, content formats, audience demographics, and budget recommendations.
12 Influencer Marketing Metrics Every Agency Should Track
The 12 metrics that separate great influencer campaign reports from good ones — from reach and engagement to cost efficiency and creator relationships.
The Ultimate Guide to Getting Started with InfluenceKit
Learn how to use InfluenceKit effectively, whether you’re tracking campaign performance or creating insightful reports for your brand partners.
Top Influencer Reporting Issues & How to Fix Them
Many different issues can arise from not reporting influencer marketing campaigns properly. Here’s how to solve some of the most common problems.
Make-or-Break Influencer Marketing Platform Features
When looking for an influencer marketing platform, make sure it has these 3 features.
How Influencers Can Benefit From Your Influencer Marketing Tool
Key benefits that brands can offer their influencers who use an influencer marketing platform to measure campaigns.
65 Influencer Marketing Statistics You Need to Know in 2026
We've compiled 65 influencer marketing statistics for 2026 — from social commerce growth to creator economy trends — that prove the value of influencer marketing for your brand.
How to Make Influencer Campaigns That Rock Your ROI
Aside from choosing the right influencer, there are other things brands and agencies can do to boost ROI of your influencer marketing campaigns. This post goes over 6 of them.
Why Spreadsheets are Harmful to your Influencer Marketing Campaigns
Here’s why spreadsheets are harmful to influencer marketing campaigns (and how to accurately and efficiently track them instead).
How to Calculate the ROI of Influencer Marketing Campaigns
Best practices for how to calculate ROI for influencer marketing campaigns that actually contribute to your brand’s bottom line.
How to Measure the Performance of Influencer Marketing Campaigns
How to accurately measure your influencer marketing campaign performance with the most efficient tools and process for brands and agencies.
