Chasing screenshots after every campaign
You're emailing 12 creators asking for post stats, manually entering numbers into a spreadsheet, and still getting incomplete data by the time the board meeting happens.
For Destination Marketing Organizations
Prove your destination's influencer campaigns fill hotel rooms
Built for DMOs and tourism boards measuring creator impact across travel, hospitality, outdoor, and culinary campaigns. Show your board the numbers — without a spreadsheet in sight.
DMO Launch Deal
Tourism boards get 90% off their first year
InfluenceKit's Starter plan is $14.90/month for DMOs (regular price $149/month). Apply for the destinations program at checkout — no credit card required for your 30-day free trial.
Limited to one discount per destination organization. Must be a recognized DMO, CVB, or tourism board.
The Problem
Your influencer program is bigger than your reporting tools
No way to prove ROI to city council or CVB leadership
Stakeholders want hard numbers. Reach, impressions, estimated visitor intent — and you're producing a PowerPoint the night before the presentation.
Tracking across Instagram, TikTok, YouTube, and travel blogs
Your destination stories live on six platforms. Each one requires a separate login, different metrics, and manual reconciliation. The story never comes together in one place.
No live view for partner hotels and tourism stakeholders
Your hotel partners, attraction sponsors, and CVB leadership each want campaign updates — and you're maintaining separate decks for every relationship.
How InfluenceKit Helps
One platform built for destination marketing
From the first creator brief to the final board report, InfluenceKit handles the complexity of multi-channel, multi-stakeholder destination campaigns.
Auto-collect metrics from every travel platform
Instagram, TikTok, YouTube, travel blogs, Pinterest — InfluenceKit automatically pulls engagement and reach data. No more asking creators for screenshots.
Share a live campaign link with hotel partners
Generate a single URL per campaign. Your CVB partners, hotel sponsors, and tourism stakeholders see real-time numbers any time they click it.
Track hashtags across every destination post
Set your destination hashtags (#VisitTennessee, #ExploreNashville, etc.) and InfluenceKit auto-discovers every qualifying post — even from creators you didn't formally commission.
Built-in ROI metrics for budget justification
Plug in your creator spend and get CPM, CPE, and estimated earned media value automatically. Come to the budget meeting with numbers, not anecdotes.
Wrap reports ready for board presentations
Stop building decks at midnight before the board meeting. InfluenceKit generates print-ready quarterly reports — branded and formatted for your leadership team.
Manage the full creator relationship in one place
Send briefs, collect FTC-compliant disclosures, approve content drafts, and track deliverables — all without leaving InfluenceKit.
Live Reporting
Stakeholders see real numbers without emailing you
Share one URL per campaign and every stakeholder — hotel GM, city council liaison, CVB board member — can see real-time reach and engagement whenever they want. No static PDFs. No re-sending the deck. The link updates automatically as new posts go live.
See how Norwegian Cruise Line uses it
Creator Management
Brief 40 travel creators without losing the thread
Add creators, send destination briefs, collect content approvals, and track every post deliverable in one organized view. Whether you're running a weekend event push or a year-long ambassador program, nothing slips through the cracks.
Book a 20-minute demo“InfluenceKit makes it so much easier to show our tourism board the real impact of our creator program. We used to spend days chasing down stats — now the report is live before the campaign even ends.”
Ashley Watkins
Marketing Director · Visit Clarksville
Who uses InfluenceKit for tourism
Every type of destination organization
From state tourism offices to local CVBs, InfluenceKit fits the way destination marketers actually work.
State tourism offices
Statewide campaigns with dozens of destination partners and hundreds of creator posts across outdoor, culinary, arts, and heritage themes.
City CVBs
Convention & Visitors Bureaus running co-op campaigns with hotel partners, attraction sponsors, and restaurant groups.
Regional DMOs
Multi-county or regional destinations measuring visitor-intent content across Instagram, TikTok, and travel blogs.
National park & outdoor orgs
Parks, forests, and outdoor recreation destinations tracking #AdventureTravel, #PublicLands, and conservation-themed creator content.
Event & festival organizers
Music festivals, culinary events, and cultural tourism events measuring creator impact before, during, and after the event window.
Hotel & resort groups
Independent properties and boutique hotel groups running creator stays and press trip campaigns to drive direct bookings.
Tourism and DMO questions, answered
Is there a discount for DMOs and tourism boards?
Yes. The DMO Launch Deal gives qualified destination organizations 90% off their first year — $179 for the year (about $14.90/month), billed annually, then stepping up over a three-year term. It's open to DMOs, CVBs, tour operators, and travel PR teams. Apply at influencekit.com/destinations.
How much does InfluenceKit cost?
The Flex plan is free to start and costs $99 per influencer you report on, with no monthly fee. The Unlimited plan is $399 per month, or $267 per month when billed annually, and covers unlimited influencers. Every plan starts with a 30-day free trial and no credit card.
Which platforms does InfluenceKit track?
InfluenceKit tracks creator content on Instagram, TikTok, and YouTube. It automatically pulls reach and engagement data from each platform, so you don't have to chase creators for screenshots.
Can I prove the value of hosted influencer visits to my board or funding partners?
Yes. InfluenceKit generates white-labeled reports on every plan, exported as PDF or CSV and branded to your destination. It also monitors organic brand mentions, so you can show your board the earned coverage from hosted creators and press trips alongside your commissioned campaigns.
Is there a free trial?
Yes. Every plan includes a 30-day free trial with no credit card required. You can connect creators and build a live campaign report before deciding to pay.
Ready to show your board what the creator program is actually worth?
Start a free 30-day trial or book a demo. Qualified DMOs and tourism boards get 90% off the Starter plan through the destinations program.