How Rust-Oleum eliminated hours of manual reporting with InfluenceKit
Katelin Maldonado is the Associate PR Manager at Rust-Oleum — a manufacturer of protective paints and coatings for home and industrial use. As the leader of her marketing department, she needs to be able to optimize processes and improve her workflows wherever possible. She can’t afford to spend time collecting data manually, make crucial campaign decisions on gut-instinct, or share information haphazardly. That is why she uses the influencer reporting platform, InfluenceKit.
“It’s a great tool for sharing your influencer stats from your campaign with people within your team. It’s easy to use, everything is right there in the tool that you need,”
– Katelin Maldonado, Associate PR Manager at Rust-Oleum
Manual data collection via screenshots
Before using InfluenceKit, Katelin collected screenshots from influencers, manually counted metrics, and compiled them into a spreadsheet.
Sharing screenshots of influencer insights was a mess because then I would hear from a salesperson asking, ‘what’s the total number of impressions for our campaign’ and I would have a folder saved as screenshots that I would have to add up that were no longer relevant. It was just a pain,” Katelin explains.
Besides being messy, collecting data in this way was also super unreliable.
“The biggest pain point was that it didn’t feel like these metrics that I was pulling together were really credible. It felt like I was just throwing numbers together into an Excel sheet that was never updated on its own,” Katelin says.
Not only were the metrics incorrect the moment they were documented, it was also cumbersome for Katelin to share her data with the sales team and other stakeholders.
Plus, she often had to rely on the influencers to provide the data.
“When we’re working with a specific influencer on a project, I have to, everytime someone posts, send them an email and try to get as many metrics in there as I can. But really, I never had a tool before to measure or share anything. I would just rely on the influencer,” Katelin explains.
This meant that Katelin and the Rust-Oleum team weren’t as equipped in making the best decisions regarding their influencer marketing program. They needed a better solution that could share live stats from a full campaign without having to chase down influencers, and reduce the amount of time spent collecting and sharing data.